Mark Zarr is a Professor of Business & Marketing, a Graphic and Website Designer, a Serial Entrepreneur, and a Writer with an odd automatic reflex to question everything he has ever been taught, just in case it might be wrong, overcomplicated, or just plain stupid.
obliterate any status quo that crosses his path
change the way we think about everything
prove that successful navigation through life and business is a whole lot simpler than we make it out to be
I specialize in helping businesses, churches, and non-profits show off their awesomeness through amazing design. You need design that not only looks great, but that also helps increase your sales, reach, and effectiveness. This is where I come in. With over 15 years of experience I understand how to design to get results.
Design is not just about art, it also serves as function. Great design is about using it to maximize results, connect with people, and encourage action.
Read about what goes into making an amazing website designed to increase sales and grow your business.
Read about what goes into creating effective media and why it is so important for your businesses success.
Read about the importance of designing a strong brand that stands out and gets your business noticed.
Before we go any further, I want you to stop thinking about your business (or idea) in terms of the product or service that you are offering. This makes everything about us and our idea. Instead, we need to focus on the customer, the people we are trying to help and serve.
Marketing is often confused as a synonym for “advertising.” As a student, teacher, and practitioner of marketing, I have learned that marketing is much bigger than that. Marketing is about the heart, soul, and core of your business.
As a small business owner, I get it. Every dollar we spend has to be calculated. We don’t have a lot of cash to spend so we learn to be as frugal and self-reliant as possible. With that said, I have learned that there is a big difference between being cheap and frugal, a difference that leads to success or failure in any size business.
ou would think that that the signs of a failing business would be obvious: lack of customers, dropping sales, cash flow issues…but these are all symptoms caused by a business that has already been failing for a very long time. What if there was a way to know if your business is failing long before the symptoms start showing up?
The idea behind a mission statement is a noble one. It is supposed to set the guidelines for product quality, customer service, and help cast a vision to build a corporate culture. But let’s be honest: who cares!
Most businesses start out because someone decided that they could make money doing what they love. The first few months, maybe even the first few years, are focused on doing what they do best. They are passionate, excited to go to work, 100% dedicated to their trade.
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