Digital Maturity: Using Innovation to Empower Small Businesses

Digital Maturity

For small and mid-sized businesses of any description, learning to embrace and utilize technology is imperative for survival. Reaching digital maturity can allow for faster expansion, greater adaptability, smarter decision-making, and improved efficiency – here are a few areas to focus on.

How to Start A Business

How to Start A Business

Have you thought about starting your own business? Whether you’re selling products or services, there’s a lot to consider before jumping in with both feet

Steps to Becoming Your Own Marketing Department

Steps to Becoming Your Own Marketing Department

For startups and small businesses, it can be hard to find the funds for marketing departments. But did you know that you can act as your own marketing department? Keep reading to learn more.

Basic Strategies for Building a Business from Scratch

Basic Strategies for Building a Business from Scratch

You dream of being your own boss. You want flexible hours, creative control, and freedom to grow as you envision. It’s true: There’s no other career path quite like entrepreneurship. There’s a lot to entrepreneurship. But if you’re ready to work hard and commit to the long haul, it just might be the path for you

Tips for Making the Shift from Freelancer to New Business Owner

As a freelancer, you have fantastic professional freedom. You don’t have to report to a boss or office and can choose how, when, and for whom you want to work. Establishing your freelance gig as a formal business lets you take your career to the next level, boosting your profile and driving success. It helps to become familiar with a few practical steps you can expect to encounter.

Networking Tips for Entrepreneurial Seniors in Today’s Marketplace

If you are a senior that is looking to get a business idea off of the ground, then networking is a great way to start. There are many benefits to networking including the chance that you may meet someone that can give you a great business idea that you could work on together. You may also meet people who won’t work with you directly but can offer essential career advice and support.

Four Rules for Effective Call-to-actions

Effective Call-to-actions

actions are used in everything from radio and television ads to sales presentations and in-store merchandising, we are going to focus primarily on effective call-to-actions on your website. Website call-to-actions are by far the most common in today’s world, so it makes sense that this is where we put our attention. 

Crafting the Perfect Marketing Message: Marketing Tip #19

Crafting the Perfect Marketing Message

How does one go about crafting the perfect marketing message? There are three questions we need to ask ourselves: 1. What are we communicating? 2. Where is the best place for the information? and 3. What do we want our message to accomplish?  

Creating a Customer Profile: Marketing Tip # 18

Marketing with Your Customer Profile

The importance of a solid customer profile goes far beyond just advertising. It helps us understand how to improve our product, price it correctly, write impactful messaging, and, of course, advertise in the best locations to find our customers.