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Articles on Marketing, Business Management & More

Small Business Marketing

Marketing: A Misunderstood Word

I have heard and read a lot of different definitions of marketing over the course of my career. Most are long, drawn out, boring, even confusing attempts at trying to nail down all the complexities of marketing into one meaningful (or not so meaningful) statement.

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The New Marketing Era: Letting Customers Find You

As a college professor, one of the courses I teach is marketing. Considering that I own a small business marketing and branding firm, it’s a good fit and I really enjoy teaching the class. However, I was struck this semester when the latest edition of the marketing textbook came out jam-packed with the same old lessons we have been teaching for the last 30+ years.

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Every Entrepreneur’s Battle: When to Just Launch

I just recently realized that I am suffering from one of the same issues that I help many of my clients overcome: the failure to launch. It is an illness that plagues many entrepreneurs. We have the ideas running through our heads, but how do we take that next leap of faith and actually start running, not just planning our business?

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The Cloudy Eyes of Failure

I have seen it many times. I call it “the cloudy eyes of failure.” Others may know it as “tunnel vision,” or “shutting down.” No matter what you call it, the symptoms (and the results) are the same.

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Change is all About the Why

Neverless, change is necessary for progress, even for survival. So, how do you help get everyone on board? Shoot, how do you really get yourself on board? I have heard many theories on this topic. Most revolve around having a solid structure, plan, system, and deadline in place for implementing change.

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Don’t Let Difficult Customers Kill Your Morale

Most of my life, I have worked in either hospitality or the b2b service sector. Both of these industries take major customer service skills and a whole lot of dedication to what you do. With my background, I have had to deal with a whole lot of difficult customers, but the question always arises, when is enough enough?

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Free Coaching Session with Mark

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Free Coaching Session with Mark

Get ideas and advice on how amazing design and marketing can let your awesomeness out and get you the results you need. 

100% Pressure-Free