When most people think about business reputation, they think about the reputation of the business itself. But a business cannot really have a reputation. No, the reputation is set by the people within the business, and the example starts with you.
I have heard and read a lot of different definitions of marketing over the course of my career. Most are long, drawn out, boring, even confusing attempts at trying to nail down all the complexities of marketing into one meaningful (or not so meaningful) statement.
As a college professor, one of the courses I teach is marketing. Considering that I own a small business marketing and branding firm, it’s a good fit and I really enjoy teaching the class. However, I was struck this semester when the latest edition of the marketing textbook came out jam-packed with the same old lessons we have been teaching for the last 30+ years.
I had a conversation the other day with a client who has a small business that is not doing so hot at the moment. To put it bluntly, their small business is failing. This conversation was a follow up to months of board meetings, assessments, and different action plan scenarios. The bottom line is that if this business does nothing, its doors will most likely close within the year. Their problems are big but not insurmountable. However, they will need to make big changes in order to survive. During the course of my conversation, the client suggested that they make
I just recently realized that I am suffering from one of the same issues that I help many of my clients overcome: the failure to launch. It is an illness that plagues many entrepreneurs. We have the ideas running through our heads, but how do we take that next leap of faith and actually start running, not just planning our business?
I have seen it many times. I call it “the cloudy eyes of failure.” Others may know it as “tunnel vision,” or “shutting down.” No matter what you call it, the symptoms (and the results) are the same.
Neverless, change is necessary for progress, even for survival. So, how do you help get everyone on board? Shoot, how do you really get yourself on board? I have heard many theories on this topic. Most revolve around having a solid structure, plan, system, and deadline in place for implementing change.
Most of my life, I have worked in either hospitality or the b2b service sector. Both of these industries take major customer service skills and a whole lot of dedication to what you do. With my background, I have had to deal with a whole lot of difficult customers, but the question always arises, when is enough enough?
Your Logo Tells the World How You Feel about Your Business. Make Sure You’re Telling the World That You’re Proud of Who You Are and What You Do!
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