actions are used in everything from radio and television ads to sales presentations and in-store merchandising, we are going to focus primarily on effective call-to-actions

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The importance of a solid customer profile goes far beyond just advertising. It helps us understand how to improve our product, price it correctly, write

Today, we are going to take a look at three rules to help make your small business advertising as effective as possible.

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If you have tried advertising in the past and have been disappointed by the results, you are not alone. So what gives? Why does advertising

How do you use your website to increase sales? I am glad you asked because that is our topic for this Marketing Tip. Here are

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Online reviews are important. But how do you get them or increase positive online reviews? Read this marketing tip for 5 easy ways to generate

Why do online reviews matter to your business? Recent studies have shown people trust online reviews as much as friends’ recommendations. Online reviews are not