actions are used in everything from radio and television ads to sales presentations and in-store merchandising, we are going to focus primarily on effective call-to-actions on your website. Website call-to-actions are by far the most common in today’s world, so it makes sense that this is where we put our attention. 

How does one go about crafting the perfect marketing message? There are three questions we need to ask ourselves: 1. What are we communicating? 2. Where is the best place for the information? and 3. What do we want our message to accomplish?  

The importance of a solid customer profile goes far beyond just advertising. It helps us understand how to improve our product, price it correctly, write impactful messaging, and, of course, advertise in the best locations to find our customers.

Today, we are going to take a look at three rules to help make your small business advertising as effective as possible.

Successful advertising starts by optimizing our business to create an amazing customer experience. In other words, we want to make it easy for the customer to say yes.

If you have tried advertising in the past and have been disappointed by the results, you are not alone. So what gives? Why does advertising fail for small businesses?

How do you use your website to increase sales? I am glad you asked because that is our topic for this Marketing Tip. Here are 3 simple tips.

Facebook is a great platform for connecting with customers, fans, and even generating new leads. But, Facebook is not a website alternative. In today’s marketing tip we are going to look at 5 reasons why your Facebook page is not a website alternative.

Online reviews are important. But how do you get them or increase positive online reviews? Read this marketing tip for 5 easy ways to generate positive reviews.

Why do online reviews matter to your business? Recent studies have shown people trust online reviews as much as friends’ recommendations. Online reviews are not just for big companies either. They are just as, if not more, important for small businesses.