
Company With a Cause: Building a Movement Around What You do
Are you proud of the work that you do? This is not a hypothetical question; it is not meant to be pondered for hours or
Are you proud of the work that you do? This is not a hypothetical question; it is not meant to be pondered for hours or
Advertising on a small business budget can almost seem like an oxymoron. How do you apply this to a small business advertising budget? I am
It may seem odd to put those two phrases together, “Consumer Research” and “Small Business.” Consumer research seems like such a big business tactic (and
Having a great brand is one of many aspects of business and marketing success. Branding: when fully understood and implemented, can propel you to success
There is a lot of overhyped free education being offered all over the web. More times than not, the “education” is stupidly basic, unrealistic, an
When most people think about business reputation, they think about the reputation of the business itself. But a business cannot really have a reputation. No,
I have heard and read a lot of different definitions of marketing over the course of my career. Most are long, drawn out, boring, even
As a college professor, one of the courses I teach is marketing. Considering that I own a small business marketing and branding firm, it’s a
Your Logo Tells the World How You Feel about Your Business. Make Sure You’re Telling the World That You’re Proud of Who You Are and
Marketing does work but only when looked with the proper “big picture” frame of mind. here are four reasons why marketing has not worked for
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