What Makes a
Great Brand?
Branding represents the core of what makes your organization tick, unique and ready to make a difference in all who experience it.
Branding is your opportunity to stand out and get noticed. It’s all about Stopping Power.
We are busy, distracted, and bombarded with images, messages, and advertisements, all vying for our limited attention. To stand out in today’s world, a great brand is one that has stopping power. That means it is different enough, creative enough, and consistent enough to stop us in our tracks and bring our attention to the message that the brand is trying to convey.
Branding is your opportunity to get your message in front of the right people.
The amazing thing about a well-put-together brand is it provides an unparalleled platform for us to have our message received by the right people at the right time. Not only does a great brand have stopping power, it is also a tool for effective communication. The right images, graphics, and colors help point people to your message. Plus, studies show that visual representations of a message are much easier for us to retain and act upon.
Branding is your opportunity to show your commitment to excellence.
You know that you have a great organization, amazing products, or second-to-none services. But did you know that a poorly designed brand can hurt the perception that people have of you and your organization? Effective branding is your way to showcase your awesomeness by representing your commitment to excellence from the very first impression and onward. Your brand tells everyone who sees and experiences it exactly what kind of person or organization you are trying to be.
Branding is your opportunity to share more than just images, graphics, and colors.
Your brand is your reputation. It encompasses everything that people know and think about you and your organization. A great brand starts with the design phase but quickly becomes much more. Your brand is the whole experience and cannot be left to chance. Effective branding is about everything from product quality, to pricing, to customer service, to your sales tactics, and beyond. It is not enough to just have a brand that can get noticed. You need a brand that will be remembered and sought after due to your commitment to greatness through all aspects of your organization.
About Mark Zarr
Mark Zarr is a writer, graphic designer, and a marketing and communications consultant who works with businesses, churches and non-profits to improve their branding, marketing, and communication strategies. Utilizing his 15-plus years of business management, marketing, and design experience, he helps organizations of all sizes grow and achieve amazing results by standing out from the crowd through great design. He has an MBA from Liberty University and is an Adjunct Professor of Marketing and Business for Boise State University and Pueblo Community College. He currently lives in Colorado with his wife, Rachel, and their two children.
About Mark Zarr
Mark Zarr is a writer, graphic designer, and a marketing and communications consultant who works with businesses, churches and non-profits to improve their branding, marketing, and communication strategies. Utilizing his 15-plus years of business management, marketing, and design experience, he helps organizations of all sizes grow and achieve amazing results by standing out from the crowd through great design. He has an MBA from Liberty University and is an Adjunct Professor of Marketing and Business for Boise State University and Pueblo Community College. He currently lives in Colorado with his wife, Rachel, and their two children.
