Six Things That Make a Website Great
A great website should be as awesome as you are
Your website is more than just a tool. A well-designed website will invite viewers into the heart of what makes your business unique. It is about sharing your passion for what you do and demonstrating how much you care. Your website needs to communicate just how awesome you are by focusing on what matters most to your customers. It is your chance to wow and amaze. It is your opportunity to turn a viewer into a customer and customers into a raving fans.
A Great Website Creates Stopping Power
Your customers are busy. If you have something to sell to them, you must first get their attention.
A Great Website Communicates with Clarity
Your website design should eliminate distractions and bring your customer’s attention directly to what matters most, making it easy for them to take action.
A Great Website Strengthens Your Credibility
Your website should ensure that your customers can literally see your quality and commitment to excellence. Trust always leads to stronger relationships.
A Great Website is Visually Inviting
An amazing website creates excitement and builds demand by allowing your products or services to shine.
A Great Website is Designed for the Customer
An effective website is all about the customer and should be designed from the customer’s perspective. It’s about helping the customer quickly figure out that what you have, why they need it, and how they can get it.
A Great Website Makes It Easy to Say Yes
Your website needs to lead customers to a “yes” by offering a clear call to action, wrapped in a beautiful package that sets you apart from the competition.
About Mark Zarr
Mark Zarr is a writer, graphic designer, and a marketing and communications consultant who works with businesses, churches and non-profits to improve their branding, marketing, and communication strategies. Utilizing his 15-plus years of business management, marketing, and design experience, he helps organizations of all sizes grow and achieve amazing results by standing out from the crowd through great design. He has an MBA from Liberty University and is an Adjunct Professor of Marketing and Business for Boise State University and Pueblo Community College. He currently lives in Colorado with his wife, Rachel, and their two children.